West London Story Forums Summaries: Identity of West London (23rd Feb, Lighthouse)
Leader: Mary & Vashti
info@westernwedge.org.uk
Key Points of Discussion
• What is identity of west London?
• 8 boroughs over a big geographical space with a huge range of habitats from industry to residential.
• Key cultural items include: shopping, carnival, festivals, Exhibition Road, museums & galleries, theatres & venues, art scene/ studios, Royal College of Art.
• Have combined West London Story art event build around existing arts fair, e.g. Chelsea Arts Fair, that showcases a range of art forms, visual and performance, in all galleries, restaurants, venues, studios and houses? Role for Emerge?
• Good examples of resources for artists include: Seer/ Emerge/ Momentum/ West London Festivals Calendar. Should these be targeted to a broader audience?
• Suggestion of a model for a guide to West London –shops/ market/ culture/ art
Key Actions
Western Wedge to:
• Look at other models (e.g. East London, Europe) of branding and marketing campaigns. How are they funded/ organised?
• Discuss with PR companies in West London to see if they would like to partner WW in promoting the W:S
• Look at creating templates for WLS marketing and branding to ensure that not only the bursaries, but also other projects that come out of the WLS forums, are promoted